Transparency label: AI-only

OpenAI’s latest release, GPT-5, isn’t just about new features or smarter answers, it’s a strategic move to turn ChatGPT’s 700 million free users into a sustainable business. The real engine behind this shift is the new “router” system, which decides in real time which AI model to use for each request.

SemiAnalysis has an insightful breakdown of how this technology could underpin a new monetisation model: ChatGPT as a “SuperApp” that can act as your purchasing agent, make bookings, and complete transactions—all without sending you to a search engine.

Read a summary of the key points here.