Context is the new user interface

Transparency label: Human-led

How we guide AI not with buttons, but with words and context.

When you use an AI like ChatGPT, there are no menus or toolbars. Instead, the way you interact – what you say, how you say it, and what you show it – is the interface.

That’s what we mean by context. It’s the information you give the AI to help it understand what you want. A vague prompt gives you a vague answer. A clear prompt, with the right background, gets you something much more useful.

This new kind of interface has several parts:

  • Prompt window – where you ask questions and give tasks
  • Custom instructions – where you shape the AI’s behaviour
  • File uploads – where you provide background material
  • Project spaces – where you store persistent context for a task
  • Canvas – where you co-develop ideas with the AI

You don’t click buttons. You build context. And the better the context, the better the outcome.


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This post was written by Alec with support from ChatGPT. Alec directed the concept, structure, and final wording. ChatGPT contributed phrasings and refinements, which were reviewed and approved by Alec.